The objective of the International Reggae Poster Contest was to build awareness for positive Reggae music and to celebrate the global achievements of Reggae and its impact on the world. The term Reggae used by the contest encompasses all the popular Jamaican musical genres: Ska, Rocksteady, Roots Reggae, Dub, Dancehall and the unique Jamaican Soundsystem. The International Reggae Poster Contest shall have the right to reproduce and distribute to third parties the posters in the International Reggae Poster Contest 2012-2016 catalogue/book in unlimited quantities and also for exhibition proposes.