The Safari Park is located in the resort town Krasnodar. Park has an area of ​​ 385 square acres. It is covered with deciduous and coniferous forests and a vast array of shrubs. Animals kept in semi-free conditions - in comfortable well-kept enclosures, ranging in size from 0.5 to 5 square acres each. Unfortunately, the Zoo has the quite old identity, therefore, the main objective was to develop a graphical complex included logo, brand identity and navigation. "Safari Park" - is the only zoo in the South Russia, where an unique collection of exotic animals and birds, more than 250 species and thousand individuals, 80% of which are listed as endangered. The main feature of this Park is that all the animals and birds are placed in the zones in which they live: Africa, Asia, America and Australia. The first exhibit in the collection of animals was the macaw parrot gifted to the director Mario Aburmaileh. Hence came the idea of creating a brandmark.